I'm a graphic designer in beautiful Dunedin, New Zealand. Here are some of the things I've been working on. Here is a little bit more info about me. Thanks for visiting. I'm adding other projects to this new site shortly.
Toitu, also known as Otago Settlers Museum, asked Alex to create a new map. The idea was to stylise the plan view and create fun and collection-specific icons to help visitors better navigate the museum. Scale and distance are distorted – the important factors are making things recognisable and simplifying the directional relationships between things.
This kind of process starts with sketching, a much faster and more fluid way of iteration than using the computer.
The icons are also used in other resources for school kids and other visitors.
Dunedin Fringe Festival
Alex helped the 2015 Dunedin Fringe Festival come up with a new look, programme guide and usable website.
We created a responsive site with a CMS, and used the API ticketing website Eventfinder for smooth ticket buying and content management for staff and artists.
The waves image – a pink stylised Hokusai wave, flipped and made into a repeat pattern – signalled a departure in style for Fringe design and direction.
Splendid development by Julian from Massive Media, art direction by Josh Thomas, and logo by Laura Benjamin. Thanks also to Greg at Eventfinda.
Fluent is a new home for a team of experienced Dunedin environmental and infrastructure engineers. Alex helped them hit the ground running, with a nice integration of branding, web design document design & illustration.
This project is a nice example of the advantages of involving designers in the discussion during the early stages, for a more coherent and strategic process.
Port Chalmers Seafood Festival
Back in 2010, Alex and his group of 3rd-year design students helped visionary Port local and builder Peter Cole come up a bunch of ideas, a strategy document thing, and a winsome pitch for the city council and port company.
Then in 2011 Alex worked with Peter and the lovely and hardworking festival committee on a whole bunch of design formats to promote the inaugural Port Chalmers Seafood Festival. To ensure the event was super-visible we made canvas banners, flyers, posters, stickers, coasters, ads, badges, and lots of other stuff. The event kicked off when the Rugby World Cup was in town, it was Spring, the weather was sweet, and the whole thing was a heartening success for Port and Dunedin.
The design was about being lively and warm and friendly and tasty-looking and able to work in a fast and versatile way. We did the website in the same way, making the CMS nice and easy for the client, and just adding to the design as required in an unfussy, scrapbook kind of way.
Alex helped with another successful festival in 2013, then passed the design reigns over to volunteers for the festival in 2015.
Flat, clean, highly refined picture-marks. Or, elegant simple typemarks. Or more flexible approaches, like arrangements of colour and texture and icons or illustrations that help comprise a visual brand.
It's not always a good idea for small organisations to blow their design budget on a sweet logo. But it is still really useful to have some kind of decent emblem around which the design values and strategy can hang.
New Zealand Young Writers Festival
This new 2015 event, run by the Dunedin Fringe Arts Trust, needed something fresh done on a small budget. The design was about cool fonts and nice typography, and creating something that felt contemporary, and distinct from other writers festivals.
The posters looked really cool, and the little A6 programme booklet felt sweet and wholesome.
Paul from Dunedin's beautiful Wine Freedom wanted an online store that was clean, direct and simple, more like the way people buy wine in an actual store, and avoiding the familiar bloated and cluttered user interface of wine stores.
We made a custom store and CMS to work well for simple and clear product management and categorisation. Development by Julian Moller.
Small print things
Labels, brochures, cards and other business stationery, greeting or special cards or invitations, CD or record covers, and all kinds of nice small tangible things that are worth doing well.